阅读填词 (共10小题，每题1分，满分10分) 阅读短文，根据所读内容在短文后图表中的空格里填入一个恰当的单词 Never go into a supermarket hungry! This is a good piece of advice. If you go shopping for food before lunchtime, you’ll probably buy more than you plan to. Unluckily, however, just this advice isn’t enough for consumers (消费者) these days. Modern shoppers need an education in how and how not to buy things at the store. First, you check the weekly newspaper advertisements. Find out the items that are on sale and decide if you really need these things. In other words, don’t buy anything just because it’s cheaper than usual! “New and improved!” or “All Natural” on the front of a package (包装) influence you. Instead, read the list of ingredients (原料) on the back. Third, compare prices: that is, you should examine the prices of both different brands(商标、牌子) and different size of the same brand. Another suggestions for consumers is to buy ordinary items(商品) instead of famous brands. Ordinary items in supermarkets come in ordinary packages. These products are cheaper because producers don’t spend much money on packing or advertising. The quality, however, is usually as good as the quality of well-known name brands. In the same way, in buying clothes, you can often find high quality and low prices in brands that are not famous. Shopping in discount clothing stores can help you save a lot of money. Although these stores aren’t very attractive, and they usually do not have individual dressing room, not only are the prices low, but you can often find the same famous brands that you find in high-priced department stores(百货商店). Wise consumers read magazine ads and watch TV commercial (广告), but they do this with one advantage: knowledge of the psychology (心理) behind the ads. In other words, well-informed(消息灵通的) consumers watch for information and check for misinformation. They ask themselves questions. Is the advertiser hiding something in small print at the bottom of the page? Is there any real information in the commercial, or is the advertiser simply showing an attractive image? With the answer to these questions, consumers can make a wise choice.
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