| Open today's newspaper. What do you see? Ads!Look through a magaine. More ads! Turn on the|
TV. Still more ads! Everywhere you look, someone has something to sell.
Here are some ways ads get us to buy.
Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know
about medicine? Do they know about soft drink?These people may be famous. But they may not know
about what they are selling.
Some ads make you think you're geting the words of an expert. A man in a write coat comes on TV.
He looks nice. "I use White and Black,"he says. This man looks like a doctor. But he is an actor.The has
bcen paid to sell this product.
Does soap have anything to do with a pretty child? Not much,but ads may show their products with
something nice,such as the sun,the flowers and so on. Such an ad is about feelings rather than facts.
Ads are full of strong words. Words like"new"and"improve"have power. They can help a product sell.
The soap may be called"Spring Rain".Acarmay be called Tiger". Strong w6rds work ori our feelings.
Some ads make promises. But can they keep them?
No. Some ads use our fear of being too late. "Buy now!"they say. "Selling ends soon. "Check to see
if this is true. Don't hurry. Take time to think.
All ads hope we will buy something, do something, or think ina certain way. Know what ads are doing.
Ask questions to yourself. Don't let theirwords and pictures fool you.
|1. We can see ads _____.|
|A. on TV |
B. in magazines
C. in newspapers
D. all the above
|2. Some start appear in the ads. Because _____.|
|A. they know every product well|
B. they are fanous
C. they are all experts
D. they all like white coats
|3. According to the passage,we know that"SpringRain" is the name of _____.|
|A. a kind of soap|
B. a kind of car
C. A kind of medicine
D. a kind of flower
|4. The writer thinks the words and pictures in the ad _____.|
|A. tell us a story|
B. always inake us strong
C. sometimes fool tis
D. keep promise
|5. What can we learn from the passage?|
|A. We should always bclieve the ads.|
B. We should not always believe-the ads.
C. We should think about the ads after we buy something.
D. We can believe all the stars.
据魔方格专家权威分析，试题“阅读理解。 Open today's newspaper. What do you see? Ads!L..”主要考查你对 日常生活类阅读 等考点的理解。关于这些考点的“档案”如下：
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